When Big Money Doesn't Play Ball

Fitch, Stephane; Ozanian, Mike; Badenhausen, Kurt
January 2010
Forbes Asia;Jan2010, Vol. 6 Issue 1, p82
The article presents an analysis on the declinations of sports sponsorships to international athletes, stadiums, and events. It notes that lots of corporations have dropped their sponsorship deals with athletes including basketball player LeBron James, golfer Tiger Woods, and soccer sensation David Beckham due to scandals and controversies. It states that sponsorships towards sports events such as LPGA Tour lessens due to lower television ratings.


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