TITLE

Ethnic ad agencies seek winning pitch

AUTHOR(S)
Kramer, Louise
PUB. DATE
June 2001
SOURCE
Crain's New York Business;6/25/2001, Vol. 17 Issue 26, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the struggle of New York-based ethnic advertising agencies to gain more business. Reluctance of United States corporations to do business with multicultural advertising agencies; Advertising budget of firms targeted at ethnic consumers.
ACCESSION #
4778610

 

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