McDonald's managers base decisions on values

Maclachlan, Rob
December 2009
People Management;12/3/2009, Vol. 15 Issue 25, p13
The article discusses McDonald's strategy of ensuring that all their restaurant managers understand values-based decision-making. McDonald's chief executive for Great Britain, Ireland and Scandinavia Steve Easterbrook emphasized that only when an organisation had defined its values in relation to all its stakeholders will it come up with the best answers.


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