TITLE

Court ruling to deliver $300M boost to media

AUTHOR(S)
Learmonth, Michael; Teinowitz, Ira
PUB. DATE
January 2010
SOURCE
Advertising Age;1/25/2010, Vol. 81 Issue 4, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a U.S. Supreme Court judgment that corporations and labor unions can finance political advertising directly linked to political campaigns. The ruling is forecast to result in an additional $300 million in advertising spending in the 2010 elections. The vast majority of the revenue from that advertising will go to local television stations.
ACCESSION #
47712704

 

Related Articles

  • Gathering stations into the groups. Miles, Laureen // MediaWeek;9/18/95, Vol. 5 Issue 35, Media outlook '96. p30 

    Assesses the growth prospects of American television station industry for 1996. Implication of the 1995 telecommunications bill for the business; Lifting of the national ownership cap; Networks' efforts to expand their station ownership; Increase in the station value; Spot sales; Radio as...

  • Autos driving scatter market. McClellan, Steve // Broadcasting & Cable;10/7/2002, Vol. 132 Issue 41, p14 

    Focuses on the third quarter earnings and revenue of several television stations in the U.S. Television campaigns of automobile makers; Increase of competition in the scatter market; Factors affecting the finance of television broadcasting.

  • Tucson, Ariz. Wang, Karissa S. // Electronic Media;07/03/2000, Vol. 19 Issue 27, p12 

    Reports on the performance of television advertising market in Tucson, Arizona during the first half of 2000. Increase in national sales; Television revenues in 1999; Automotive advertising that accounted for a percentage of the business of KGUN-TV; How the market's growth stems from the city's...

  • Cashing in on some frozen assets up north. Wang, Karissa S. // Electronic Media;4/1/2002, Vol. 21 Issue 13, p12 

    Focuses on the success of KTUU-TV in acquiring several advertising projects in Anchorage, Alaska. Reference to local events advertising; Sports sponsorships; Plans to produce more special reports.

  • Channel 5 hits a grand slam. Tucker, Brian // Crain's Cleveland Business;10/30/95, Vol. 16 Issue 44, p10 

    Opinion. Comments on the `Give Me Five' commercial of WEWS-TV, channel 5, in Cleveland, Ohio. People involved in the commercial; Effect of the commercial on viewers; Fundraising campaign for a bicentennial float for the Tournament of Roses parade.

  • Columbia, S.C. Wang, Karissa S. // Electronic Media;01/22/2001, Vol. 20 Issue 4, p80 

    Reports on advertising sales of television stations in Columbia, South Carolina. Performance of auto, retail and telecommunication advertising category; Focus on news by traditional network affiliates.

  • ITV1 performing worst under new Barb panel. Lee, Jeremy // Campaign;1/18/2002, Issue 2, p2 

    Reports the decline in the commercial television ratings of ITV1 in Great Britain. Concerns on the rapid price inflation of television advertising airtime; Changes in television deals; Decrease in adult audience share.

  • Tampa/St. Petersburg/Sarasota. Wang, Karissa S. // Electronic Media;05/15/2000, Vol. 19 Issue 20, p14 

    Focuses on the television advertising market in Tampa, Florida, as of May 15, 2000. Growth of the market; Television stations' expansion of their advertising sales staff.

  • Light at the end of the sales tunnel. Miller, Mark K. // Broadcasting & Cable;04/16/2001, Vol. 131 Issue 16, p33 

    Reports the increase of television advertising in Youngstown, Ohio. Real estate development in the area; Significance of local advertising on revenues; Strategy of WYTV television station to improve selling opportunities.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics