TITLE

Slinging Up 'TV Everywhere'

AUTHOR(S)
SPANGLER, TODD
PUB. DATE
January 2010
SOURCE
Multichannel News;1/11/2010, Vol. 31 Issue 2, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on Dish Network Corp. opting and filing for trademark protection on the term "TV Everywhere", popularized by the cable industry. Ira Bahr, chief marketing officer of the company commented that Dish Network is launching a comprehensive solution for consumers to pay once for content and then remain connected to their Television anywhere.
ACCESSION #
47696004

 

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