TITLE

TV Vet Preps Wellness Channel

AUTHOR(S)
REYNOLDS, MIKE
PUB. DATE
January 2010
SOURCE
Multichannel News;1/11/2010, Vol. 31 Issue 2, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Mark Goldman, television industry executive, is planning to launch a multiplatform programming service which includes a linear cable channel. Goldman commented that BE TV is aimed mainly at women aged 30 to 65 and will focus on various aspects of healthy living, including yoga and dance. He also revealed that during the daytime, the network will present informational and instructional programs and they are working on remaking primetime formats.
ACCESSION #
47695946

 

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