Marketing needs to tune in to the young

de Mellim, Richard
June 2001
Cabinet Maker;6/29/2001, Issue 5244, p7
Trade Publication
Focuses on the need to divert marketing to the younger generation in Great Britain. Consumer spending in furniture; Focus of furniture marketing; Preference of young people for clothes over furniture.


Related Articles

  • How to target the younger consumer. Sloan, Carole // Furniture/Today;11/20/2006, Vol. 31 Issue 11, p47 

    The author reflects on how furniture industry can attract younger consumers in the U.S. According to the author, the furniture business has walked away from the "Keep it simple, stupid" approach. She said that furniture firms must design the marketing for younger customer and it must cater to...

  • Grown-up designs move into youth BR. Linville, Jeff // Furniture/Today;03/12/2001, Vol. 25 Issue 27, p18 

    Reports that most furniture manufacturers in the United States have begun offering bedroom and case goods that blur the line between adolescence and adulthood. Growth of the U.S. youth market; Parents' preference for furniture that grows with the child; Discovery of a broader appeal for youth...

  • Youth BR thrives on color, function. Linville, Jeff // Furniture/Today;02/19/2001, Vol. 25 Issue 24, p8 

    Focuses on United States-based manufacturers' strategies for the youth furniture category seen at the October 2000 furniture market in High Point, North Carolina. Lower-profile loft beds by Founders; Importance placed by Powell on visual appeal; Use of hidden storage in P.J. Kids' products;...

  • Emess adds to CosmoGirl line.  // Kids Today;May2006, p12 

    The article reports on the expansion of Emess Design Group of its licensed CosmoGirl brand during the International Home Furnishings Market in High Point, North Carolina. The collection is composed of 18 products that feature touches such as felt, braided trim, lace and beads which target girls...

  • Youth marketing.  // Marketing News;3/27/95, Vol. 29 Issue 7, p8 

    Reports on developments related to youth-oriented marketing in the United States as of March 27, 1995. Includes New York-based Education Marketing Group of Scholastic Inc.'s launch of a monthly survey over Scholastic Network; Golden Books' new logo; KidsCom's entry into the Internet.

  • Youth consumers: Growing pains. Vandermerwe, Sandra // Business Horizons;May/Jun90, Vol. 33 Issue 3, p30 

    Focuses on the significance of the youth as a consumer group in four major international economic centers. Demographic characteristics; Emphasis on the European case; Youth's influence on household buying decisions; Behavior patterns of youth consumers; Strategic framework for market decisions.

  • Makers must learn tastes of boomers' offspring. Harris, Donna // Automotive News;2/4/2002, Vol. 76 Issue 5969, p34 

    Reports the development of vehicles for young consumers in the U.S. Description of the young consumers; Emphasis on technology and global marketplace; Percentage of young consumers in the total car buyers.

  • Capturing attention of Generation Y might require repackaging, repositioning. Polyack, Jolene // Business Journal Serving Fresno & the Central San Joaquin Valley;3/5/2001, Issue 322742, p7 

    Discusses common demographics shared by members of the so-called Generation Y, or those in the United States whose ages range from six to twenty-two years. Need for marketers to pay close attention to changes in Generation Y members' preferences; Generation's disposable income; Research showing...

  • Learning the language of youth. Brabbs, Cordelia // Marketing (00253650);10/5/2000, p26 

    Investigates the strategies of marketers to target youths effectively. Use of the Internet to focus on the market; Innovation of the marketing activities; Research of marketers on ways to target youth language and lifestyles.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics