TITLE

Action vs. reaction

AUTHOR(S)
Malcmacher, Louis
PUB. DATE
January 2010
SOURCE
Proofs;Jan2010, Vol. 93 Issue 1, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author looks at how sales take place at trade shows in the field of dentistry in the U.S. He reflects on his experience of attending trade shows held by the California Dental Association. He notes the use of such events to spend tome with customer dentists and promote dental products and services. The author advises dental product companies to train their sales team about promoting products at trade shows.
ACCESSION #
47677318

 

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