Action vs. reaction

Malcmacher, Louis
January 2010
Proofs;Jan2010, Vol. 93 Issue 1, p48
Trade Publication
The author looks at how sales take place at trade shows in the field of dentistry in the U.S. He reflects on his experience of attending trade shows held by the California Dental Association. He notes the use of such events to spend tome with customer dentists and promote dental products and services. The author advises dental product companies to train their sales team about promoting products at trade shows.


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