TITLE

Monetisnig media content in the new digital age

AUTHOR(S)
Josserand, Emmanuel
PUB. DATE
November 2009
SOURCE
IBE: International Broadcast Engineer;Nov/Dec2009, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the rights of the content creator and monetising digital content creation and distribution. It states that piracy through illegal downloading has become rampant with the use of the Internet and the creation of peer-to-peer (P2P) networks. Digital watermarking, digital fingerprinting, and transactional watermarking are the methods used to deter piracy. Contextual advertising and content measurement can be used to monetise digital content.
ACCESSION #
47677102

 

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