January 2010
Business Today;1/10/2010, Vol. 19 Issue 1, p19
The article focuses on the increase in demand for 'big' small cars in India as well as automobiles that will be launched in 2010. It is reported that there has been surge in demand for 'big' small cars like Hyundai i20 from Hyundai Motor Co. and Honda Jazz from Honda Motor Co. Ltd. due to the fact that some customers are willing to pay a premium for vehicles like this. Several automobiles to be launched in 2010 include Ford Figo from Ford Motor Co. and Volkswagen Polo from Volkswagenwerk.


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