"Exploit your strengths before exploring further"

Sharma, E. Kumar
January 2010
Business Today;1/10/2010, Vol. 19 Issue 1, p140
In this article, G.V. Prasad, vice chairman of Dr. Reddy's Laboratories Ltd. focuses on the lessons learnt during the global financial crisis 2008-09 and presents tips for expanding business. Prasad stated while looking at business models of others, he realized the complexity of business model followed by Dr. Reddy and wished to make it simple. Prasad recommended not to enter new market with limited understanding and exposure and make acquisitions to grow organically.


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