TITLE

Here's How an MCIF Can Pay for Itself

AUTHOR(S)
Coffey, John J.; Palm, Gene
PUB. DATE
June 2001
SOURCE
Bank Marketing;Jun2001, Vol. 33 Issue 5, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how a bank can use its Marketing Computer Information File (MCIF) to increase its fee income. Steps in determining which fees to increase; How to determine pricing strategy in the market area; Ability of the MCIF to determine which customers would be impacted by the fee increase.
ACCESSION #
4765780

 

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