TITLE

SWOT Analysis

PUB. DATE
December 2009
SOURCE
Readers Digest Association, Ltd. SWOT Analysis;Dec2009, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
A profile of Pleasantville, New York-based The Reader's Digest Association Inc., which is engaged in selling the "Reader's Digest" magazine and markets books, music videos, and financial and health products, is presented. An overview of the company's operations and financial performance is given, along with key facts including contact information, number of employees and revenues. An analysis of the company's strengths, weaknesses, opportunities for improvement and threats (SWOT) is also provided.
ACCESSION #
47640825

 

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