LV= sets early launch for fixed annuity

Pow, Helen
December 2009
Money Marketing;12/10/2009, p7
The article reports on the launch of a fixed-term annuity by the LV= company in Great Britain. According to Matt Trott, company's head of annuities, they aim to launch the annuity in the first quarter of 2010 and things are working well with the product. Moreover, "Money Marketing" reveals that LV= looks on the temporary annuity to be launched in order to compete with Living Time Ltd.


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