TITLE

Selling American Medical Equipment in Japan

AUTHOR(S)
Foote, Susan Bartlett; Mitchell, Will
PUB. DATE
June 1989
SOURCE
California Management Review;Summer89, Vol. 31 Issue 4, p146
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses U.S. medical equipment sales in the Japanese market. The medical equipment industry has been a consistent source of U.S. trade strength with Japan and with the rest of the world. There has been a significant decline in the U.S. medical equipment balance of trade relative to Japan since 1980. Both trade barriers and exchange rates have adversely affected U.S. medical equipment sales with Japan. The primary reason for the deficit is that U.S. purchases of Japanese-manufactured goods have risen faster than U.S. sales in Japan.
ACCESSION #
4763698

 

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