Addressing Advertising's Future

Winslow, George
January 2010
Multichannel News;1/4/2010, Vol. 31 Issue 1, p8
The article discusses the condition of the television advertising business in the U.S. in 2009. It states that various local cable operators struggled during the year due to the difficulty in creating a viable business model that would be based on various devices. It mentions the impact of the phenomenon on Cablevision Systems Corp.'s Rainbow Advertising Sales Corp. which sales declined by 9%. It notes that the company plans to expand its advertising platforms to address the problem.


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