The Power of Integrating Consumerism and Wellness

Sharon, C. William; Tacker, Linh
March 2010
Benefits Quarterly;2010 First Quarter, Vol. 26 Issue 1, p7
Academic Journal
One aspect in our troubling economy that seems to be flourishing is the growing number of employers implementing consumer-driven health (CDH) plans and wellness programs. This article describes the primary areas of participant behavior that consumerism seeks to change and the fundamental factors a "consumer-focused" health care strategy must include. The authors outline issues employers must address when designing a successful incentive program and its accompanying communications strategy. A case study of a company that as a 70% enrollment rate in its CDH plans shows how an integrated consumerism and wellness strategy can slow the rate of health care cost increases for both the employee and employer.


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