TITLE

The Power of Integrating Consumerism and Wellness

AUTHOR(S)
Sharon, C. William; Tacker, Linh
PUB. DATE
March 2010
SOURCE
Benefits Quarterly;2010 First Quarter, Vol. 26 Issue 1, p7
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
One aspect in our troubling economy that seems to be flourishing is the growing number of employers implementing consumer-driven health (CDH) plans and wellness programs. This article describes the primary areas of participant behavior that consumerism seeks to change and the fundamental factors a "consumer-focused" health care strategy must include. The authors outline issues employers must address when designing a successful incentive program and its accompanying communications strategy. A case study of a company that as a 70% enrollment rate in its CDH plans shows how an integrated consumerism and wellness strategy can slow the rate of health care cost increases for both the employee and employer.
ACCESSION #
47616047

 

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