TITLE

Investor satisfaction with brokers and industry is up,

AUTHOR(S)
Reynolds, Katherine M.
PUB. DATE
November 1997
SOURCE
Bond Buyer;11/12/97, Vol. 322 Issue 30271, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the result of a survey by Yankelovich Partners on investors' view on the securities industry. Percentage of investors with a broker and without a broker having a positive view on the industry; Percentage of the sampling having an account with a brokerage firm; Percentage of investors with a serious problem with a broker; Qualities essential for a broker.
ACCESSION #
476127

 

Related Articles

  • 25 years of attitude.  // Marketing Tools;Nov/Dec95, Vol. 2 Issue 8, p37 

    Focuses on Yankelovich Partners, a custom research company. Background history; Company operations; information on the company's Monitor, a concept that predicts consumer preferences and buying patterns; Contact information.

  • Old enough to know.  // Adweek Western Edition;08/18/97, Vol. 47 Issue 33, p12 

    Provides information on a results of a survey conducted by Yankelovich Partners Incorporated. Number of persons interviewed in the study.

  • Old enough to know. Dolliver, Mark // Adweek Midwest Edition;08/18/97, Vol. 38 Issue 33, p12 

    Reports on Yankelovich Partners Inc. findings on its study of generational trends in the United States. Differences in resourcefulness; Determination and confidence of members of generation X; Views from the so-called mature generation.

  • Are you techno-obsessive? It's time to step away. Culp, Mildred // San Diego Business Journal;08/17/98, Vol. 19 Issue 33, p49 

    Discloses the findings of a survey by Yankelovich Partners Inc. on technology-obsessive people. Percentage of message users who feel anxious about important messages that may be waiting for them; Description of the overloaded employee; Passive attitude behind people chained to technologies.

  • Yankelovich starts youth market arm. Rickard, Leah // Advertising Age;11/28/1994, Vol. 65 Issue 50, p12 

    Reports that Yankelovich Partners' creation of the Yankelovich Youth unit to focus on Generation X. What the unit will do; Demand for youth market research.

  • 1998 restaurant poll. Markert, Suzanne // Food & Wine;Sep98, Vol. 21 Issue 9, p45 

    Presents information on a survey of restaurants in cities of the United States, conducted by the polling organization Yankelovich Partners. Quintessential spots; Most creative food; Best new restaurant; Biggest chef hangout; Best people watching; Best business lunch.

  • New boss, acquisition at researcher Yankelovich.  // Advertising Age's Business Marketing;Apr98, Vol. 83 Issue 4, p4 

    Presents information on the naming of a chief executive officer by Yankelovich Partners. Indication of who was named; Mention of the acquisition of AIM Marketing; Reference to former chief executive officer, John Struck.

  • The power of advertising?  // Advertising Age;11/6/1995, Vol. 66 Issue 45, p16 

    Editorial. Comments on the study on general advertising effectiveness by Yankelovich Partners. Percentage of respondents who believe that a television advertisement would induce them to buy a new product; Effect of tobacco advertising on children; Attitude of most people toward advertisements.

  • Yankelovich Partners.  // Marketing News;6/6/94, Vol. 28 Issue 12, pH20 

    Features Yankelovich Partners, a full-service survey/consulting firm. Financial performance for 1993; Number of employees; Services provided; Launching of Yankelovich Express, an optical scanning-based system for rapid processing of customer satisfaction, employees and other studies; Locations...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics