TITLE

MC Unveils Merchant Service

PUB. DATE
January 2010
SOURCE
American Banker;1/15/2010, Vol. 175 Issue F302, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that credit card MasterCard Inc. will offer its merchant clients a marketing research service based on MasterCard's transactions data. MasterCard Advisors Merchant Solutions would present information on consumer behavior, suggestions on attracting additional customers, and identifying consumers for target marketing.
ACCESSION #
47533986

 

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