TITLE

Ramping Up A Summer Slump

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
June 2001
SOURCE
Wireless Week;6/25/2001, Vol. 7 Issue 26, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that handset makers are exploring product placement strategy in motion pictures. Aim of Ericsson Inc.'s marketing and media campaign for the film `Lara Croft: Tomb Raider'; Motion pictures wherein Nokia Corp. products have appeared; Ericsson wireless products used in the `Lara Croft: Tomb Raider' film.
ACCESSION #
4750559

 

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