Ramping Up A Summer Slump

Mendez-Wilson, Deborah
June 2001
Wireless Week;6/25/2001, Vol. 7 Issue 26, p34
Trade Publication
Reports that handset makers are exploring product placement strategy in motion pictures. Aim of Ericsson Inc.'s marketing and media campaign for the film `Lara Croft: Tomb Raider'; Motion pictures wherein Nokia Corp. products have appeared; Ericsson wireless products used in the `Lara Croft: Tomb Raider' film.


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