Do virtual health clubs give real gyms reason to sweat?

Mullman, Jeremy
January 2010
Advertising Age;1/11/2010, Vol. 81 Issue 2, p9
Trade Publication
The article focuses on so-called "virtual health clubs," physical fitness and exercise programs which are presented through the Internet. The possibility of such Internet videos and Web sites offering competition to traditional physical fitness centers is considered. A marketing researcher states that this possibility is remote, noting that the existing popularity of exercise-related DVDs has not hurt fitness center finances.


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