Rendezvous ad campaign starts with a twister

Stoll, John
June 2001
Automotive News;6/25/2001, Vol. 75 Issue 5936, p35
Trade Publication
Reports on Buick's launch of a television advertising campaign for its Rendezvous sports utility vehicle (SUV) in June 2001. Creation of the advertisements by McCann-Erickson; Participation of golf player Tiger Woods in the campaign; Decline in Buick sales in the first five months of 2001.


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