TITLE

Rendezvous ad campaign starts with a twister

AUTHOR(S)
Stoll, John
PUB. DATE
June 2001
SOURCE
Automotive News;6/25/2001, Vol. 75 Issue 5936, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Buick's launch of a television advertising campaign for its Rendezvous sports utility vehicle (SUV) in June 2001. Creation of the advertisements by McCann-Erickson; Participation of golf player Tiger Woods in the campaign; Decline in Buick sales in the first five months of 2001.
ACCESSION #
4749143

 

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