TITLE

Takin' it to the streets

AUTHOR(S)
Lico, Nick
PUB. DATE
June 2001
SOURCE
Automotive News;6/25/2001, Vol. 75 Issue 5936, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on ride-and-drive events organized by automobile manufacturers in the United States which give buyers a chance to change their perceptions of products. Use of the events to market automobiles; Cadillac's partnership with 'Motor Trend' magazine to market its automobiles; Mercedes-Benz's enabling of its prospects to test drive all of its vehicles in its PowerTrip program.
ACCESSION #
4749137

 

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