TITLE

Civic minded

AUTHOR(S)
Lombardo, C.L.
PUB. DATE
June 2001
SOURCE
Automotive News;6/25/2001, Vol. 75 Issue 5936, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the participation of the rock bands blink-182 and Everclear in Honda's Civic 2001 concert tour in the United States with coupes customized by band members. American Honda Motor Co. Inc.'s organization of the event; Goal of creating a bond between young people and the Honda Civic automobile; Advertising of the event over the Internet.
ACCESSION #
4749132

 

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