TITLE

Surf's up for Toyota's co-branded Roxy Echo

AUTHOR(S)
Rechtin, Mark
PUB. DATE
June 2001
SOURCE
Automotive News;6/25/2001, Vol. 75 Issue 5936, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the limited edition Roxy Echo automobile. Toyota Division's co-branding of its Echo subcompact sedan with Roxy, a women's surfwear manufacturer. Yakima roof rack; Water-resistant neoprene-covered seats; Price; Echo sales in the United States from February through May 2001; Echo's attraction of more first-time Toyota buyers; Goal of attracting younger buyers.
ACCESSION #
4749123

 

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