Toyota reigns, but will it last?

Brown, Peter
June 2001
Automotive News;6/25/2001, Vol. 75 Issue 5936, p14
Trade Publication
Discusses automobile company Toyota's knowledge of its own strengths and potential weaknesses. Response to American tastes of the 1990s to create a lineup of sport utility vehicles (SUV) to attract American consumers; Goal of attracting younger buyers; Comparison with competitors such as Nissan and Chrysler.


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