TITLE

Product comes first

PUB. DATE
June 2001
SOURCE
Automotive News;6/25/2001, Vol. 75 Issue 5936, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on General Motors (GM) advertising executive C.J. Fraleigh's preparation of an advertising campaign for Cadillac and Pontiac. Importance of a good advertising campaign; Outlook for Cadillac's rear-drive vehicles.
ACCESSION #
4749119

 

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