TITLE

Ford's Japan plan: European cachet

AUTHOR(S)
Yamaguchi, Yuzo; Treece, James B.; Wernle, Bradford
PUB. DATE
June 2001
SOURCE
Automotive News;6/25/2001, Vol. 75 Issue 5936, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Ford of Japan president Eiji Iwakuni's plans for improving the company's financial position. Pressure from parent company Ford Motor to reduce marketing expenses; Iwakuni's plan for attracting Japanese car buyers; Goal of doubling sales of Ford imports in 2001; Cachet enjoyed by European automobile brands in the Japanese market.
ACCESSION #
4749103

 

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