Ford's Japan plan: European cachet

Yamaguchi, Yuzo; Treece, James B.; Wernle, Bradford
June 2001
Automotive News;6/25/2001, Vol. 75 Issue 5936, p3
Trade Publication
Reports on Ford of Japan president Eiji Iwakuni's plans for improving the company's financial position. Pressure from parent company Ford Motor to reduce marketing expenses; Iwakuni's plan for attracting Japanese car buyers; Goal of doubling sales of Ford imports in 2001; Cachet enjoyed by European automobile brands in the Japanese market.


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