TITLE

Ford won't cap spending in battle to repair image

AUTHOR(S)
Cantwell, Julie
PUB. DATE
June 2001
SOURCE
Automotive News;6/25/2001, Vol. 75 Issue 5936, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Ford Motor Co.'s plans for a marketing campaign designed to repair damage caused by accidents involving the Ford Explorer automobile and its Firestone tires. Marketing materials with messages about safety and quality; Expenditures allocated for direct mail, the World Wide Web, electronic mail and call centers; Preparation of advertising materials by J. Walter Thompson USA.
ACCESSION #
4749101

 

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