Ford's image slips among consumers

Child, Charles
June 2001
Automotive News;6/25/2001, Vol. 75 Issue 5936, p1
Trade Publication
Reports on surveys conducted in the United States by OpinionSurveys.com which revealed poor consumer confidence in Ford Motor Co. Percentage of respondents that rated Ford's level of honesty as poor; Congressional hearings on the safety of the Ford Explorer automobile and its Firestone tires; Percentage of respondents that blamed Explorer rollovers on a combination of the vehicle and the Firestone tires.


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