Nielsen Shifts Local Metrics

Renfrow, Jacqueline
December 2009
Response;Dec2009, Vol. 18 Issue 3, p8
The article reports on the decision of Nielsen to change the metric upon which advertising deals for local television advertisements in the U.S. are measured. Nielsen wants to implement a measurement that would account for viewers who watch either live or within 24-hour of air time. According to Nielsen, the implementation aims to improve ratings for local broadcasts.


Related Articles

  • Beware 'March Madness'. Cunningham, Sean // MediaWeek;3/28/2005, Vol. 15 Issue 13, p18 

    Argues against the claim that the popularity of television is declining. Percentage of U.S. households that subscribe to several television channels; Primary purpose of advertising; Results of a study conducted by Nielsen Media Research regarding television viewers in the U.S.

  • NETS' MOST ENGAGING FRESHMEN SERIES.  // Television Week;5/15/2006, Vol. 25 Issue 20, p26 

    The article focuses on the factors to be considered in determining the future of first-year television series in the U.S. Ratings are a probable criterion for the first-year television series. IAG Research reveals a strong and stable link between viewer engagement and the performance of...

  • Discovery Finds Hi-Def Ads Pay Off. Lafayette, Jon // Television Week;9/17/2007, Vol. 26 Issue 38, p3 

    The article presents information on a study, conducted by Discovery Communications, on high definition (HD) television viewers in the U.S. The study found that the increase in brand recall by HD viewers was triple that of standard-definition viewers. Intent-to-purchase was 55 percent higher when...

  • For ad buyers, it's more than ratings. McClellan, Steve // Hollywood Reporter -- International Edition;5/15/2009, Vol. 409 Issue 41, p1 

    The article focuses on the new Content Power Ratings (CPRs) released by Publicis' Optimedia Inc. to assess the overall value of network and cable television (TV) programs to advertisers in the U.S. It states that the CPR rankings look at factors such as program environment, viewer involvement...

  • Groups propose TV rating changes. Mandese, Joe; Spethmann, Betsy // Advertising Age;9/9/1991, Vol. 62 Issue 37, p33 

    Deals with the threat posed by the failure of the national television ratings system in the U.S. to the television broadcasting industry as of September 1991. Inability to produce a consensus in solving the problem; Flaws of the national people-meter system of Nielsen Media Research;...

  • New Connections for an Old Standby. Kaufman, Debra // Television Week;9/15/2008, Vol. 27 Issue 23, p16 

    The article presents a discussion about advanced advertising, a range of solutions that seek to more accurately connect viewers with relevant advertising, in the U.S. Spot cable, by which an advertiser buys commercial time on all the cable networks within a certain market or geographic area, is...

  • Gay TV Provides Fizz for Pepsi. Wilke, Michael // Bay Windows;4/11/2002, pN.PAG 

    Highlights developments in the gay television market in 2002. Marketing strategies taken by Pepsi-Cola Company aimed at the gay market; Expansion plans of gay network PrideVision on its viewership in the U.S.; Problem encountered by Pepsi on its mainstream commercial airing in Australia.

  • WAR IS SPIN, TOO. Moss, Linda; Donohue, Steve // Multichannel News;3/31/2003, Vol. 24 Issue 13, p1 

    With Fox News Channel still holding a sizable ratings advantage for war coverage in Iraq, rivals Cable News Network and MSNBC were doing their best in the week preceding March 31, 2003 to put a positive spin on their own increased viewer counts. Since the first bombs were dropped on March 19,...

  • AT DISNEY, IT'S A SMALL WORLD. Friedman, Wayne // Television Week;4/19/2004, Vol. 23 Issue 16, p4 

    Presents information on the promotion of Disneyland in California in an episode of the U.S. television program "George Lopez." Features of the episode; Details of a contest launched by the television network ABC for audiences who watched the episode.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics