TITLE

Nielsen Shifts Local Metrics

AUTHOR(S)
Renfrow, Jacqueline
PUB. DATE
December 2009
SOURCE
Response;Dec2009, Vol. 18 Issue 3, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of Nielsen to change the metric upon which advertising deals for local television advertisements in the U.S. are measured. Nielsen wants to implement a measurement that would account for viewers who watch either live or within 24-hour of air time. According to Nielsen, the implementation aims to improve ratings for local broadcasts.
ACCESSION #
47479452

 

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