Research site finds success with electronic recruitment

December 2009
Clinical Trials Administrator;Dec2009, Vol. 7 Issue 12, p141
The article recognizes the value of having a Web presence and of using electronic media for recruiting clinical trial research subjects, particularly in the experience of Medex Healthcare Research Inc. of Saint Louis, Missouri. In addition to its e-mail marketing efforts, Medex Health also attributes the success of its electronic recruitment approach to the already established connection of potential subjects with the research organization. Another factor to its success is the role played by study participant recruiter, ClinicalConnection.


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