TITLE

Recruitment: Get bang for buck by tracking returns

PUB. DATE
December 2009
SOURCE
Clinical Trials Administrator;Dec2009, Vol. 7 Issue 12, p137
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers an overview of the advertising strategies used by the U.S. Center for Psychiatric Research at Alexian Brother Behavioral Health Hospital in Hoffman Estates, Illinois for recruiting subjects to clinical trials. It suggests buying a space in specialty publications as well as tracking results to monitor the return of a particular advertising medium. Also recommended are the placement of advertisement on social networking sites, use of direct mail, and assessment of benefits of other Internet advertising options aside from Facebook.
ACCESSION #
47469458

 

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