Recruitment: Get bang for buck by tracking returns

December 2009
Clinical Trials Administrator;Dec2009, Vol. 7 Issue 12, p137
The article offers an overview of the advertising strategies used by the U.S. Center for Psychiatric Research at Alexian Brother Behavioral Health Hospital in Hoffman Estates, Illinois for recruiting subjects to clinical trials. It suggests buying a space in specialty publications as well as tracking results to monitor the return of a particular advertising medium. Also recommended are the placement of advertisement on social networking sites, use of direct mail, and assessment of benefits of other Internet advertising options aside from Facebook.


Related Articles

  • Oh, what a tangled Web junk e-mailers weave for other Internet marketers. Foster, Ed // InfoWorld;8/19/96, Vol. 18 Issue 34, p52 

    Scrutinizes the junk e-mail on the Internet sent by `InfoWorld' magazine readers. Similarity of messages from several different people touting the over-the-counter stock of an organization; Advertising of products by posting the advertisement to newsgroups.

  • Bring in DE-noise, bring in DE-mail. Sheridan, Kevin // Bank Marketing;Jun98, Vol. 30 Issue 6, p5 

    Comments on the junk mails received by the author from the Internet. Increase in the number of junk mails being received by the author; Use of electronic mail programs to filter out junk mails.

  • Marketers Shift Attention to Consumers' Inboxes. Cheng, Kipp // Adweek Southeast Edition;10/22/2001, Vol. 22 Issue 43, p7 

    Forecasts the shift of spending from direct mail to electronic mail advertising. Limitations of electronic mail advertising; Factors which led to the shift.

  • How social networks can enhance e-mail marketing. Kahlow, Aaron // B to B;9/29/2008, Vol. 93 Issue 13, p27 

    The article focuses on the role of social media in enhancing e-mail marketing. It states that the e-mail marketing is the key ingredient in launching a successful social media marketing campaign. The rise of social media is pushing the evolution of e-mail marketing from blast campaigns to more...

  • Marketing HELPLINE SERVICE.  // Marketing (00253650);4/6/2000, p50 

    Presents answers to questions relating to advertising in Great Britain as of April 6, 2000. Recommended advertising thrust for a Web site offering sports information; Development of a promotional campaign involving a raffle contest; Sources of bulk electronic mail addresses for direct marketing...

  • THE CHALLENGES OF MEASURING NEW MEDIA. Karpinski, Rich // B to B;9/29/2008, Vol. 93 Issue 13, p22 

    The article focuses on the challenges of mastering Web 2.0 analytics faced by e-mail marketers. It states that business-to-business marketers can always tune-up their basic search engine optimization and analytics tactics, but they cannot ignore the Web progress in the direction of growing...

  • NorthStar Systems doubles revenue with e-mails, 'telenetworking'. Morrison, Mary E. // B to B;9/29/2008, Vol. 93 Issue 13, p27 

    The article presents information related to the e-mail marketing of NorthStar Systems International Inc. Last year, the company set out to increase brand awareness and generate sales leads among its audience of wealth management executives. The company decided to use a series of e-mail marketing...

  • DIRECTWATCH. Ridgway, Jeremy // Marketing (00253650);3/1/2001, p16 

    Presents an analysis of the direct marketing sector in Great Britain as of March 5, 2001. Direct mail growth rates in 2000; Changes in mailers' behavior; Comparison of the growth in Internet advertising and direct marketing.

  • interactivenews. Chang, Anita // Adweek New England Edition;7/16/2001, Vol. 38 Issue 29, p7 

    Reveals the preference of consumers towards direct mail marketing over Internet and e-mail marketing campaigns. Information on the study conducted by the Pitney Bowes company in the United States.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics