E-MARKETING EXPERT MOVES TO NEW FIRM
Tags: CHOU, Rachel; CHIEF marketing officers
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No abstract available.
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- BUZZ BIT. // Marketing News;11/15/2011, Vol. 45 Issue 14, p7
The article notes the 2011 IBM Global Chief Marketing Officer (CMO) Study found a majority of CMOs think return on investment (ROI) will be the most significant success measure marketing departments by 2015.
