January 2010
Daily Variety;1/5/2010, Vol. 306 Issue 2, p5
Trade Publication
The article reports on the 100 million dollars revenue of Imax theaters in worldwide box office (BO) in the fourth quarter of 2009. This huge revenue is attributed to the motion picture "Avatar" from Century Fox. It notes that Imax's gross BO receipts for the year rose 108% to 270 million dollars from 130 million dollars in 2008. It points out that the theaters benefit from the escalating number of 3-D movies.


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