TITLE

DTC spending focuses on few brands: CBO

AUTHOR(S)
O'Connor, John
PUB. DATE
January 2010
SOURCE
McKnight's Long-Term Care News;Jan2010, Vol. 31 Issue 1, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the findings of a research study about the promotional spending of the direct-to-consumer advertising, conducted by the Congressional Budget Office in the U.S. It revealed that the number of competitors did not affect the promotional spending on detailing. It showed that drug makers were likely to price their product above what it costs because they only have few competitors in the market.
ACCESSION #
47435061

 

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