TITLE

White-Label PFM's BBVA's White Horse

AUTHOR(S)
Adams, John
PUB. DATE
December 2009
SOURCE
Bank Technology News;Dec2009, Vol. 22 Issue 12, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the deployment of Strand's online personal financial management (PFM) tools by BBVA SA. Emmett Higdon, a senior analyst at Forrester Research focusing on e-business and channel strategy , mentions the critical importance of PFM which serves a vision of the future of online banking. Tu Cuentas ("you count") is BBVA' free PFM tool that was created on top of Strand's personal finance product.
ACCESSION #
47421853

 

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