TITLE

BANKS' MAD MEN PREP FOR ADDRESSABLE ADS

AUTHOR(S)
Adams, John
PUB. DATE
December 2009
SOURCE
Bank Technology News;Dec2009, Vol. 22 Issue 12, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the adoption of addressable television advertising which offers a way to match specific advertisements to specific demographics. Josh Herman, multi channel marketing innovation leader for Acxiom, states that banks can leverage investment in database marketing into television in a more measurable way.
ACCESSION #
47421852

 

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