Alert Adoption Grows, But Not Much

Sausner, Rebecca
December 2009
Bank Technology News;Dec2009, Vol. 22 Issue 12, p14
Trade Publication
The article discusses the slowing adoption rate of sending customers emails or text alerts regarding low balances and payment due received by online households in the U.S. as revealed by analysts at Javelin Strategy & Research. Explanations for the slowing adoption could be bacause banks do not offer or market the transactions alert at all. Several diagrams are presented including the usefulness of alerts to detect fraud and manage finances.


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