HGTV Revamps With Personality

Umstead, R. Thomas
December 2009
Multichannel News;12/21/2009, Vol. 30 Issue 47, p36
The article reports on the revamp of Home and Garden Television's (HGTV) programming focus in Knoxville, Tennessee in 2010. The company will change its network programming by emphasizing personalities, core building and decorating programming. According to Freddy James, senior vice president of program development and production, it will also augment its viewership by adding more personality-driven programming.


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