TITLE

The only place to go is up

AUTHOR(S)
Taylor, Catharine P.; Mand, Adrienne
PUB. DATE
July 2001
SOURCE
Advertising Age;7/2/2001, Vol. 72 Issue 27, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning the state of Internet advertising amidst the economic slowdown in the U.S. in summer 2001. Key issues discussed include projected Internet advertising spending, factors that can indicate a market rebound in online advertising and issues on accountability and the rise of consumer Internet penetration.
ACCESSION #
4739667

 

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