The only place to go is up

Taylor, Catharine P.; Mand, Adrienne
July 2001
Advertising Age;7/2/2001, Vol. 72 Issue 27, p20
Trade Publication
The article discusses key issues concerning the state of Internet advertising amidst the economic slowdown in the U.S. in summer 2001. Key issues discussed include projected Internet advertising spending, factors that can indicate a market rebound in online advertising and issues on accountability and the rise of consumer Internet penetration.


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