TITLE

Brave new targeted world?

AUTHOR(S)
McClellan, Steve
PUB. DATE
December 2009
SOURCE
Hollywood Reporter;12/7/2009, Vol. 412 Issue 26, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that several advertising executives believe Comcast Corp.-NBC Universal merger may increase the likelihood of a marketer being able to buy a single national television placement that serves up different advertisements to individual households, depending on the viewing and purchase profiles of those homes.
ACCESSION #
47393687

 

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