CNBC's Squawk Box: Rocket Fuel for Share Prices?

Chun-Keung Hoi; Lessard, Jeffrey P.; Robin, Ashok
June 2001
American Business Review;Jun2001, Vol. 19 Issue 2, p130
Academic Journal
Examines the effects of financial-related television shows like CNBC's 'Squawk Box,' on a firm's stock market performance, using a sample of firms whose top corporate executives were interviewed in the show from December 1998 to February 1999. Positive stock price reactions to CNBC interviews; Demonstration of the consumer's demand for information in the trading volume reaction to CNBC interviews.


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