TITLE

Strategic Insights from the International Comic Book Industry: A Comparison of France, Italy,

AUTHOR(S)
Mayfield, Milton; Mayfield, Jacqueline; Genestre, Alain D.
PUB. DATE
June 2001
SOURCE
American Business Review;Jun2001, Vol. 19 Issue 2, p82
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Compares the strategic management and marketing practices of the comic book industries in France, Italy, Japan, Mexico and the United States. Strategic marketing elements for each country's industry based on positioning, targeting of distribution site, retail and pricing strategies; Relative strengths and weaknesses of each country's comic book industry.
ACCESSION #
4738281

 

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