Time to take Bruce seriously
- Courts set to ditch CDP's Forsyth ads. Yates, Karen // Campaign (UK);03/13/98, Issue 11, p1
Reports that the creative advertising account of Court company is under review. How will the review affect CDP agency; Comments made by Chris Coote, the marketing director of Courts; Reference to Bruce Forsyth, an entertainer.
- Courts' spoof ads replace Brucie. Kidd, Andrew // Cabinet Maker;09/11/98, Issue 5105, p6
States that Courts has replaced its Judge For Yourself advertisement with a 20 million pounds advertising campaign programs such as 999 and Police Camera Action. Focus on the gap between reality and perception; Court's reason for the move; Expansion of the company's advertising from southern to...
- Courts switches to 'staff based' ads. // Cabinet Maker;09/15/2000, Issue 5205, p2
Reports on British furniture chain Courts' unveiling of a television advertising campaign on September 21, 2000.
- Brucie ads may get new look as Courts moves upmarket. Westphal, Linda // Cabinet Maker;03/20/98, Issue 5080, p2
Focuses on the changes in the advertising campaigns in Great Britain for the furnishings manufactured by Courts. Possibility of changing or retaining Bruce Forsyth as the firm's spokesperson; Comments from company officials.
- Courts' record low. // Cabinet Maker;04/03/98, Issue 5082, p5
Reports on the customer rating of Courts' advertising campaign for its house furnishings in Great Britain, as provided in a `Campaign' magazine survey.
- Courts repositions with 20m pound push. // Marketing Week;9/21/2000, Vol. 23 Issue 34, p8
Reports that furnishing retailer Courts, has undergone a top-level restructure and is set to launch an advertising campaign to reposition the group's British store chains to younger customers. Promotion of marketing director Richard Coe to deputy managing director; Research conducted by the...
- Carat loses out on Â£15m Courts. Wilkinson, Amanda // Marketing Week;6/13/2002, Vol. 25 Issue 24, p13
Reports on the dismissal of Carat from the media planning and buying account of Courts after an eight-year relationship. Plans of the company; Replacement of Carat by MediaCom Accent; Issuance of notice to terminate the contract with Carat.
- Courts takes 'hard nosed' approach. Kidd, Andrew // Cabinet Maker;05/21/99, Issue 5139, p2
Reports on the furniture store Courts' appointment of RPM3 advertising agency to replace incumbent Lowe Howard Spinks (LHS) following policy disputes. Annual advertising budget of the company; Television advertising plans; Description of the relationship of Courts with LHS.
- Retailer Courts talks with agencies about its media business. // Campaign (UK);1/19/2001, Issue 3, p5
Focuses on media planning and buying account negotiation of furniture retail chain Courts with advertising agencies in Great Britain.