TITLE

Santander to Use Single Brand in U.K

PUB. DATE
January 2010
SOURCE
American Banker;1/5/2010, Vol. 175 Issue 2, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Banco Santander SA is ready to capitalize on the strength of its reputation, rebranding its British assets, including Abbey National PLC. This rebranding is the first of many steps expected to restructure the British banking system. The article also discusses Banco Santander's market entry.
ACCESSION #
47353853

 

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