Taking the Measure of Healthcare Marketing

January 2010
HealthLeaders Magazine;Jan2010, Vol. 13 Issue 1, p48
The article discusses the insights of the judges for the HealthLeaders Media Marketing Awards about the state of healthcare marketing measurement. Susan Dubuque of Neathawk Dubuque & Packett emphasized the importance of accountability and measuring results and the documentation of outcomes by healthcare marketing professionals. Debra Pierce of Carolinas HealthCare system noted the advantages of implementing direct mail schemes. However, Bob Konold of SPM Marketing & Communications thinks that the entries are not as competitive as they were before.


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