Guerard Jr., John B.; Bean, Alden S.; Stone, Bernell K.
March 1990
Management Science;Mar90, Vol. 36 Issue 3, p359
Academic Journal
The hypothesis that firms simultaneously determine their research and development, investment, dividend, and new debt policies generally is substantiated in the financial literature. The strategic planning model advocated in this study offers an alternative to the generally accepted goals of maximizing the return on equity or growth in earnings per share.


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