TITLE

GOAL SETTING FOR EFFECTIVE CORPORATE PLANNING

AUTHOR(S)
Guerard Jr., John B.; Bean, Alden S.; Stone, Bernell K.
PUB. DATE
March 1990
SOURCE
Management Science;Mar90, Vol. 36 Issue 3, p359
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The hypothesis that firms simultaneously determine their research and development, investment, dividend, and new debt policies generally is substantiated in the financial literature. The strategic planning model advocated in this study offers an alternative to the generally accepted goals of maximizing the return on equity or growth in earnings per share.
ACCESSION #
4732561

 

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