TITLE

Lexus to preserve luster with go-slow strategy

AUTHOR(S)
Rechtin, Mark
PUB. DATE
June 2001
SOURCE
Automotive News;6/18/2001, Vol. 75 Issue 5935, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Toyota's Lexus division's plan to put a cap on its growth. Increase in number of units sold in 2000; Efforts to protect automobile franchise's aura of exclusivity; Reflection of a split in the United States market.
ACCESSION #
4730197

 

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