TITLE

Makers end ad spending spree

AUTHOR(S)
Cantwell, Julie
PUB. DATE
June 2001
SOURCE
Automotive News;6/18/2001, Vol. 75 Issue 5935, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on increased pressure on automobile marketers to show a return on their advertising investment in the United States. Search for more efficient ways to stretch advertising dollars in nontraditional media; Companies' criticisms of national broadcast media; Industry shift from national to local media buys.
ACCESSION #
4730193

 

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