Makers end ad spending spree

Cantwell, Julie
June 2001
Automotive News;6/18/2001, Vol. 75 Issue 5935, p1
Trade Publication
Focuses on increased pressure on automobile marketers to show a return on their advertising investment in the United States. Search for more efficient ways to stretch advertising dollars in nontraditional media; Companies' criticisms of national broadcast media; Industry shift from national to local media buys.


Related Articles

  • Retired Automotive News marketing chief dies.  // Automotive News;4/5/2004, Vol. 78 Issue 6087, p48 

    Reid MacGuidwin, retired director of marketing for Automotive News, died on Friday, April 2, at his home in Bloomfield Hills, Michigan, after suffering for many years from congestive heart disease. MacGuidwin joined Automotive News as an advertising sales representative on January 1, 1972. He...

  • Driving change. Jones, Gareth // New Media Age;7/28/2005, p16 

    The article profiles Simon Thompson, marketing director of Japanese automobile manufacturer Honda, and his advertising plans for the automobile. After more than 15 years working in the automotive industry, Thompson's natural frustration with the status quo has seen him pioneer the use of a...

  • Toyota. Sudhaman, Arun // Media: Asia's Media & Marketing Newspaper;12/17/2004 Supp Asia's Top, p62 

    The article reports that with a company like Toyota, it's perhaps no surprise that its relationships with agencies last for such a long time. After all, as Toyota Motor Corp.'s general manager of marketing services Vince Socco points out, this long-term mindset is simply an accurate reflection...

  • Dodge, Chrysler ads will differ.  // Automotive News;1/12/2004, Vol. 78 Issue 6075, p17 

    The article presents an interview with George Murphy, DaimlerChrysler AG group senior vice president of global marketing. Dodge will promote its 5.7-liter Hemi V-8 engine option heavily when advertising begins for the 2005 Dodge Magnum wagon this spring. But advertising for the Magnum's sibling,...

  • Guarascio turned auto ad business on its ear. Bernstein, Marty // Automotive News;3/27/2000, Vol. 74 Issue 5867, p8 

    Discusses the improvements made by Phil Guarascio to General Motors Corp. (GM) and the automobile advertising business before he resigned as GM vice president in charge of advertising and corporate marketing in March 2000. Cut in advertising agency commissions to nine percent; Incentive...

  • He changed GM ads. Crain, Keith // Automotive News;3/27/2000, Vol. 74 Issue 5867, p12 

    Highlights the legacy of Phil Guarascio, General Motors Corp.'s (GM) vice president in charge of advertising and corporate marketing. Impact on the way GM bought and used advertising; Tie-ins for the automaker; Lower agency commission and a performance factor.

  • Ad Age honors Mustang, Scion for hot marketing. Halliday, Jean // Automotive News;12/5/2005, Vol. 80 Issue 6179, p30 

    The article presents information related to the awards given for the best marketing practices in the automobile industry. A hot car and a hot car brand are among 2005 "Marketing 50" named by Advertising Age, a sister publication of Automotive News. Advertising Age says it bestows the awards for...

  • Cadillac's Super Bowl ads promote performance. LaReau, Jamie // Automotive News;1/17/2005, Vol. 79 Issue 6130, p28C 

    This article informs that Cadillac will use its Super Bowl advertising time to promote its V series of high-performance, limited-edition cars. The brand is using five-second teaser spots to prepare viewers for the Super Bowl advertisements. Jay Spenchian, Cadillac's marketing director, says...

  • Mitsubishi hatches a marketing turnaround.  // Automotive News;10/24/2005, Vol. 80 Issue 6173, p28 

    Presents an interview with Dave Schembri, executive vice president of sales and marketing for Mitsubishi Motors North America Inc. Career background of Schembri; Need for Schembri to find ways to get customers into Mitsubishi showrooms; Lack of marketing and advertising of Mitsubishi's products;...


Read the Article


Sign out of this library

Other Topics